"Refined. Refresh. Refocus." is a series advertisements for SmartWater. Each piece focuses on a character who has something mess up. He misses a volley. He gets paint on himself. He catches his meal on fire. However much he messes up or has something go wrong he can get a sip of Smart water to refresh his mind and help him refocus.

A.M. Cassandre's airbrushed, Art Deco style was the main inspiration for this project. His character for Dubonnet was a major inspiration this series.